Introducing… The Loft

Our Introducing... series focuses on artists who we think are worth shouting about. Here we have Miami-based R&B twosome, The Loft.

Posted on Mar 31st, 2014 in Features and Interviews, The Loft / By Larry Day
Introducing… The Loft Here at Bearded we aim to shed light on acts who don't necessarily have giant labels or muscley budgets waving banners behind them. This Introducing series will focus on artists who we think are great, regardless of how much hype surrounds them or where their origin story lays.

Name: The Loft
Location: Miami, Florida
Genre: R&B
Similar Artists: The Weeknd, Drake
Contact: Twitter
Events: Debut single 'Rain' available now.

Miami denizens and collaborateurs Cristían Gomez (from Chile) and Jose Machin (from Cuba) are The Loft. Together, they spout emotive noir&B like geysers spewing Cristal laced with benzos. Offerings so far are scant, but coverage is bountiful – the twosome have siphoned plenty of attention their way, and rightly so.

'Rain', so far the only ditty available on The Loft's Soundcloud page, is a masterclass on modern nu-wave R&B. Sparse, far-reaching beats echo through the shadows of soft, sinister bass pulses; the midnight-hued synth pads/hooks are similarly brittle. The vocals, from Gomez, are utterly sodden with gasping, asphyxiated emotion. As he croons, slipping into falsettos and roughly-hewn sample blurts, he unveils an ode to hope. The song, though brazenly dark in its demeanour, is poised to the light, and deals with overcoming mortal wounds in relationships.

We've not seen much from The Loft, but given the amount of jaws they've blown clean off with 'Rain', not to mention their upcoming as-yet-untitled EP, it's looking increasingly likely that we'll bear witness to a meteoric rise from the Floridean duo.